Cinema software has revolutionised the movie theatre industry around the world.
With an array of valuable and holistic feature, cinema management software help companies in the cinema industry to streamline all work processes. From omnichannel sales to theatre management, the versatility of cinema software demonstrates its ability to boost your business’s success.
But did you know that cinema software can also deliver great results for your business’s marketing strategy?
As digital marketing continues to evolve rapidly, it is important for businesses to revamp their marketing campaigns. Cinema software provides your business with valuable analytics and customer insights as well as tools for market automation destined to strengthen your business’s digital marketing.
Analytics & Customer Insights
Cinema software offers your business a magnitude of valuable data that can be used to give important data-driven insights.
From ticket and web sales, screenings, kiosk sales, loyalty information, special events, and more, your business can benefit from understanding which products or avenues help generate more sales. For example, by tracking which days have slower sales or what are the most popular food and beverage items, you can target promotions through your marketing that help drive sales.
This information can then be used to improve your digital marketing strategy and help your business to make more informed data-driven decisions. It also provides you with detailed reporting that helps you to better understand your customers.
You can then segment your customer list into the most active customers, identify preferred film genres, and figure out ways to enhance their customer experience. The information collected can then be used to make marketing decisions such as paid promotion campaigns, email marketing tactics, etc.
Marketing automation is a great way to automate your marketing communication based on cinema-specific actions.
Through data-driven campaigns, your business can target customers on specific demographics and send personalised messages, offers, and reminders for upcoming films and promotions. Cinema software helps track engagement and monitor interactions with your website or social media channels.
This provides valuable insights into the behaviour and preferences of your audience which can then be used for targeted marketing campaigns. These notifications consist of on-demand push notifications, notifications on promotions and discounts, upcoming releases, booking information, discounts, and more.
Additionally, marketing automation can help strengthen customer loyalty, especially with registered loyalty members. Marketing automation helps send timely reminders and notifications for important dates such as birthdays or anniversaries and provides them with information on the latest promotions.